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Steve Jobs and the Power of Vision
As Apple CEO Steve Jobs takes an indefinite leave of absence for medical reasons, the consensus among analysts seems to be that Apple's deep bench of extremely capable leaders will continue to drive new product introductions for the foreseeable future. But despite the talented team at Apple, there's no question that Jobs' vision inspires Apple's breakthrough innovations, as well as, Apple's employees. One analyst said that Steve Jobs' inspiration was "irreplaceable." Well, I'm not sure if it's irreplaceable, but it certainly is magical and here's why. Innovation requires a team and you cannot inspire a team of passionate evangelists without a compelling vision; a vision that is bold, simple, and consistently communicated.
During my research on Steve Jobs, I interviewed Rob Campbell, the CEO of Voalte, a wireless software provider for hospitals and point of care facilities. In 1977, Campbell was a young programmer who was excited about the emerging class of personal computers. He began searching for a position at one of the companies at coach outlet store website the forefront of the revolution.
Campbell first visited Tandy Computers. "What is your vision for the personal computer?" he asked. "We think it could be the next big thing on everyone's wish list for the holiday season!" Tandy executives exclaimed. Uninspired, Campbell visited Commodore, a company that introduced a personal computer in 1977. Commodore's stock was trading at less than one dollar a share. "What is your vision for the personal computer?" Campbell asked. "We think it could help our stock rise above two dollars a share." Commodore executives said excitedly. Uninspired, Campbell decided to take Steve Jobs up on an invitation to meet for lunch.
"What is your vision for the personal computer?" Campbell asked Jobs. Campbell said what happened next still gives him goose bumps. "Steve Jobs was a magical storyteller," Campbell told me. "For the next hour, he talked about how personal computers were going to change the world. He painted a picture of how it would change everything about the way we worked, educated our children and entertained ourselves. You couldn't help but buy in." Vision, said Campbell, was the one thing that separated Steve Jobs from the others.
Creative Strategies President, Tim Bajarin, once told me, "I do believe there is such a thing as dreaming the dream of a grand vision. Great coach outlet discount codes entrepreneurs are focused on today, but the most innovative have a road map of where they will be tomorrow." What's your vision for where your company will be tomorrow and ten years from now? People want to be part of something big. They want to work for leaders who give their lives meaning. In the words of another great innovator, Walt Disney, "You can dream, create, design and build the most wonderful place in the world, but it takes people to make the dream a reality." Steve Jobs is surrounded by an exceptional team of executives who share his vision and, as long as they continue to be guided by his vision, Apple will continue to delight consumers for years to come.
Carmine Gallo is the communications coach for the world's most admired brands. Follow him on Twitter: carminegallo
I am a communications coach for the world's most admired brands. A former journalist for CNN and CBS, I work directly with outlet coach store the world's top business leaders to craft compelling messages, tell inspiring stories and share innovative ideas. As a keynote speaker, represented by the BrightSight Group, I have addressed executives at Intel, Cisco, Medtronic, Hewlett Packard, SAP, Pfizer, LinkedIn, Chevron, and other global brands. Now an international bestseller, coach outlet wallets for women The Presentation Secrets of Steve Jobs has been translated into 14 languages. My new book, The Power of Foursquare, reveals how businesses leverage new mobile marketing tools to attract, reward and engage customers. I graduated from UCLA and have a master's degree in journalism from Northwestern. I coach outlet ontario mills live in Pleasanton, California, with my wife and two daughters.
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